THE INNER AND OUTER ASPECTS OF
ATTRACTING PATIENTS AND CLIENTS
The Art of Attracting Patients and Clients
Who Do You Want to Attract?
What Draws or Prevents This From Occurring?
What is a Service Concept? How Do You Communicate it?
What Do Patients Perceive in a Reputable Practitioner?
What Do Patients Communicate By Word of Mouth?
What are Community Relations? How Are They Created?
Successful Procedures that Attract Patients
Understanding the Yin & Yang of Reputation and Growth
The Art of Attracting Referrals
How Do You Do Referral Planning?
How Do You Expand a Practitioner Referral Base Network?
Reaching Out to Your Market & Handling New Response
The Art of Office Presentation & Ways to Enhance It
Images of Ourselves as Practitioners
Images About Reaching Out to the Pubic
Removing Barriers to Attracting Patients and Clients
Phone and Scheduling Communications that Make a Difference
DIALOGUES with Patients/ Dialogues with Clients
How Can You Help?
Words that Alleviate Fear of the Unknown
Helping People Qualify themselves for Care
Words to Justify the Cost of Care
Words to Motivate Patients to Follow through With Scheduling Care
How to Ask for Payment of Services
Assisting People in Handling Finances for Care
How Your Practice Benefits Your Patients or Clients
Asking for Referrals
GETTING PATIENTS WELL
Removing Barriers to Healing
Moving Beyond Conclusions to New Possibilities
Pre-Consultation with Patients/ Pre-consultation with Clients
The Consultation with Patients/ The Consultation with Clients
Physical Examination with Patients/ with Clients
Reevaluation with Patients/ Assessment with Clients
Written Communications for Patients/ For clients
Communications While Treating or During a Session
Different Communication Styles/ Difficult Communications
Understanding of What Ensures Continuity of Care
Ethical Dilemmas and Responsibilities
GIVING PATIENTS BACK TO THEMSELVES
Pure Heart, Clear Mind
Using Our Intuitive as well as Logical Intelligence
The Consciousness, Skills and Abilities of Masterful Practitioners
REALITIES OF MARKETING IN THE MEDICAL FIELD
About Professional Advertising
How to Use Advertising
What Should Advertising or Publicity Accomplish
Sampling: Personal presentation Your Business Card, Your Referral
Card & Stationary, Your Practice Brochure, Educational Pamphlets,
Signs and Displays, Direct Mail, Magazines, Newspaper Advertising,
News Releases, Making News, Feature Articles, Radio, Television,
Tips on Relating with the Media, Yellow Page and Telephone Advertising,
Patient Newsletter Communications, Public Presentations
EXPANDING THE PRACTICE OF HEALING WITHIN THE HEALTH CARE FIELD