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A Myriad of Effective Ways to Educate
and Receive Great Results with Your Patients and Clients on a Daily Basis
. . . .are in these two books . .

By Cynthia Flint Bestani

with Dr. Peter G. Fernandez and
Neil Gumenick, M.Ac.
(UK) Lic.Ac. (NCCAOM)

for Acupuncture Health Care Practices -
book. Details

This new book presents acupuncture practice as art from the standpoint of centering, qi, and wholeness. It builds on the premise that practices succeed from bridging inner and outer aspects of the self. It is an inquiry into the self as well as addresses clear understandings and approaches to reputable patient care and practice qi. It brings in the five elements and work with the seasons of practice from beginning to growth, stability, expansion and transformation. The authors artfully bridge the essence of both patient and acupuncturist well-being with one's practical nature and financial well-being. This book very specifically and extensively shows how the different parts of practice nourish and feed one another and are interdependent on one another for the qi to flow in synchronicity.
It also presents the dual nature of which procedures work and which don't in acupuncture health care practices and why.

It is practicality and spirituality at its finest. Recommended for long term use alone and particularly with the Holistic Practice Plan. Syllabus links the two together.
Size: 8.5" x 11" 500 Pgs. text. $45.

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Table of Contents–Art of PM
Book reviews–Art of PM
Sample Chapters–Art of PM
Table of Contents–Plan
Benefits of using with the practice plan
Syllabus for Independent study


By Cynthia Flint Bestani, Health Care Consultant
with Dr. Peter G. Fernandez
& Neil Gumenick, M.Ac. (UK),
Lic.Ac. (NCCAOM)

VOL. 4 The Art of Attracting Patients & Clients, Getting Them Well, and Giving Them Back to Themselves - book. Details

This material is already contained in the Art of PM for Acupuncture.

Synopsis of the Art of Attracting book

Table of Contents–Art of Attracting
Table of Contents–Plan
Syllabus for Independent study
Benefits of using with the practice plan


Communication, Public Relations & Marketing book, Revised to include the alternative, complementary and integrative health care providers.

cupuncturists: This book is already contained within the
Art of Practice Management for Acupuncture Health Care Practices

This new edition draws on the natural laws of healing and centering, and the communications in this book are well grounded and integrated with depth as well as lightness! The patient and client education, communications and referral approaches are based on ethics and safe practice procedures proven to be highly successful, and the artfulness in understanding the self and our communications is approached as a process of inquiring, observing and movement. It soon becomes apparent in this book what reaches both ourselves and our patients and clients at deeper more lasting levels. In reading this book, you may receive a clearer understanding of why you attract the patients or clients you do, the mystery to the removal of blocked energy, how referrals are generated, why your patients and clients become lifelong referers, and receive a clearer sense of how they shift into their own sense of clarity, healing and wholeness.

Public relations and marketing are realities in the health care field of which we are a part. We can certainly integrate these avenues in ways that add to rather than detract from our energies. The latter part of the book gives you ideas, samplings and possibilities to help you discern what outreach, reputation and practice building will best open your practice to the flow of life energy, new patients and new clients. View Table of Contents

Size: 8.5" x 11." 350+ pages $44. New Edition is projected to be ready October 2002.

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